There seems to be a consensus that starting a YouTube channel is no longer ‘worth it’ due to the fact that all of the millionaires have already been born out of the platform. Yes, it’s true that you have a better chance of making “fetch” happen than becoming an overnight YouTube sensation, but that doesn’t mean you can’t have your cake and eat it too. The success of YouTube influencers of the past have made marketers shift how they can potentially reach their audience, so it’s actually a very relevant dream to have for your own channel. The video platform has weaved itself into the marketing fold of many businesses or really anyone looking to share their voice with the world.